About Us

B THE 1 is the Body of Christ premium apparel brand born out of spreading the gospel of Jesus Christ. Since 2015, Bruce & Vivian Williams (Founders)  have been on a mission to inspire and uplift through clothing that boldly expresses the teachings of Jesus.

Based in Winnetka, CA , our designs—ranging from T-shirts to hoodies and accessories—blend modern fashion with powerful, faith-filled and thought provoking messages. Each piece is created to encourage conversations about Jesus and to remind people to B THE 1 who leads with "the fire that starts within". 

We’ve built a loyal community who shares our passion for meaningful fashion, and we’re just getting started. As we grow, our vision is to become a globally recognized Body of Christ lifestyle brand—spreading the gospel, one design at a time.

B THE 1 – The Fire Starts Within